Blog

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A diverse group of people (various ages, genders, styles) shopping in a modern German department store. Some are browsing clothing, others are examining electronics, and one is trying on shoes. The background subtly shows different departments labeled with clean, modern typography. Emphasis on showing realistic, relatable people and a sophisticated shopping environment. The overall feel is positive and aspirational, showcasing the diversity of customers and products.

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Kunden segmentieren für mehr Umsatz? Diese Fehler kosten Sie bares Geld!

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Die Kunst der Kundenansprache ist heutzutage komplexer denn je. In einer Welt, die von Daten und Algorithmen geprägt ist, reicht ...